After MotoGP, Superbike too: WorldSBK and Motul continue through 2030

WorldSBK and MOTUL renew their long-standing partnership through 2030, extending one of the most successful collaborations in the championship’s history.

MOTUL will retain the role of Title Sponsor in 2026, marking the tenth anniversary of its collaboration with WorldSBK and maintaining its prominent visibility in the championship. From 2027 to 2030, MOTUL will continue as a Top Sponsor and Event Main Sponsor for one WorldSBK round per season, ensuring a strong and consistent presence in the paddock. This official announcement follows the one already announced with the MotoGP World Championship.

The renewal marks the return of major on-site initiatives starting in 2026, strengthening MOTUL’s direct engagement with fans and the racing community.

Brand visibility will continue to be reinforced through trackside advertising, podium and media backdrops, and official championship materials. MOTUL Hospitality and Fan Zone stands will be present at five European rounds per season, creating premium experiences, as the partnership will host over 1,000 guests per year.

This collaboration also includes official presence in the program, dedicated social media activations, and exclusive video content developed throughout the season.

This renewal builds on nearly a decade of shared success, reaffirming MOTUL’s role as one of WorldSBK’s most committed and recognizable partners. Both parties share a vision centered on innovation, authenticity, and fan experience, ensuring that the MOTUL brand remains deeply connected to WorldSBK’s DNA.

Andreea Culcea, Brand and Communications Manager, Motul: "The renewal of our partnership with Dorna for MotoGP and WorldSBK demonstrates our long-term commitment to competition and innovation. Being part of the world’s premier motorcycle championships allows us to embody what it means to be co-creators of performance, working alongside the best to continually push the boundaries of technology and passion."

Francesco Valentino, Head of the Commercial and Marketing Department of WorldSBK: "No other championship brings fans and guests closer to the true essence of racing—that is what WorldSBK represents. MOTUL has been an integral part of WorldSBK’s history for many years, and this renewed agreement takes our collaboration into a new phase, built on shared values and fresh energy. Beyond the title sponsorship, what truly matters is MOTUL’s commitment to being present where passion lives: in the paddock, in the Fan Zone, and alongside teams and riders. This long-term renewal underscores our mutual trust and our ambition to keep growing the WorldSBK experience together, closer than ever to the fans."